Green Advertising Law Website - Logo.  10 Green Advertising
Law Tips
Making Environmental Marketing Claims on Mail Green Television Commercials Green Advertising Law-Related Websites & Resources Advertising Law Articles

Green Commercials

Welcome to the Green Advertising Law Website. This page takes a look at some examples of interesting and effective "green" advertising campaigns. These examples demonstrate how advertisers and their advertising agencies are using the green theme to market their products and services. Keep in mind, however, that, as with all advertising, your green advertisements must comply with all advertising laws, rules and regulations. The Federal Trade Commission (FTC) recently proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the Guides and make them easier for companies to understand and use. For more information about FTC's proposed revision of its Green Guides, click here.

The first example of a green television commercial is a car commercial from Chevrolet and is part of the Chevy environmental campaign for Live Earth. This ad states that, "Finally the environment and your daily commute have something they can agree on." The 30-second spot ends with the line, "Do More. Use Less."

Another older green commercial of note is Bosch's so-called "Deer spot". This commercial shows a deer wandering towards an ultra-quiet Bosch Nexxt(R) Washer in a forest. This commercial claims that Bosch washers are not only "the most energy efficient and environmentally friendly. They're also the quietest."

Another Bosch commercial also utilizes the green theme - this time to advertise its dishwasher. In Bosch's "Owl spot", this advertiser uses an Eagle Owl - the quietest bird in flight - to again make its point: that Bosch dishwashers are not only "the most energy efficient and environmentally friendly. They're also the quietest".

Another very creative offering is a colorfully animated and environmentally oriented commercial from Honda for its diesel engines:

For more examples of environmental commercials, click here.

Share this Article

Bookmark this article so that others may enjoy it:

Advertising Law-Related Articles

"12 Key Advertising-Related Laws You Should Know"
This article examines 12 key advertising-related laws that you should know about before you review your ads to make sure your they don't run afoul of these laws.

"10 Things to Do So Your Ads Comply With Advertising Laws"
This article discusses 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with advertising law's many requirements.

"10 Ways to Avoid Making Suspect Green Advertising Claims"
This article lists 10 questions you should ask when you are preparing an advertisement that highlights what you believe gives your product a "green" advantage.

"10 Major Advertising Law-Related Concepts"
This article is a useful review of 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with the numerous laws, rules, regulations and guidelines that may affect your ads.




JLCom Publishing Co., LLC is the publisher of Advertising Compliance Service. For over 32 years, Advertising Compliance Service has been the authoritative, comprehensive source of information for advertising lawyers as well as advertisers and advertising agencies--and their attorneys--in the advertising law area. In-house counsel and outside counsel alike regularly rely on Advertising Compliance Service. One of the 27 areas regularly covered by this newsletter/reference service is Tab #27, Green Advertising.


Home | Green Resources, Tools, Tips and Articles | Environmental Marketing Guides | Green Commercials
Green Websites & Resources | 10 Green Advertising Law Tips | Green Advertising Claims | Saving Money at Gas Pump

JLCom Publishing Co., LLC


© Copyright 2007-2014 JLCom Publishing Co., LLC All rights reserved.

IMPORTANT NOTICE: The materials included in this Website are intended for general information purposes only and are not intended to provide, and do not constitute, legal or other advice. Persons who need legal or other services should contact a duly licensed professional. Inclusion of links anywhere on this website are to web sites maintained by third parties over whom JLCom Publishing Co., LLC has no control. Such links do not imply endorsement of the material contained therein. JLCom Publishing Co., LLC makes no claims, representations or warranties as to the accuracy, completeness or appropriateness of these websites or the information these websites contain. Read this disclaimer and our privacy statement before using this site.