Green Commercials

Welcome to the Green Advertising Law Website. This page takes a look at some recent examples of interesting and effective "green" advertising campaigns. These examples demonstrate how advertisers and their advertising agencies are using the green theme to market their products and services. Keep in mind, however, that, as with all advertising, your green advertisements must comply with all advertising laws, rules and regulations.

The first example of a green television commercial is a highly creative animated TV spot produced as the result of a major integrated media campaign. In this campaign--which first aired in 2007--Mekanism (a production studio housing film, animation and interactive content creators) teamed up with Venables Bell & Partners to help PG&E and its San Francisco customers showcase ways to come to grips with climate change and environmental stewardship. The commercial ends with the line: "CFL bulbs use one-third the energy of standard incandescent bulbs and last up to 10 times longer." The central focus of this ad campaign is: "Let's Green This City". This website is an online green guide to help individuals identify ways to support the environment. The goal of the Let's Green This City campaign is to help San Francisco "become the greenest city in the nation".

The next green commercial is from Chevrolet and is part of the Chevy environmental campaign for Live Earth. This ad states that, "Finally the environment and your daily commute have something they can agree on." The 30-second spot ends with the line, "Do More. Use Less."

The next green commercial of note is Bosch's so-called "Deer spot". This commercial shows a deer wandering towards an ultra-quiet Bosch Nexxt(R) Washer in a forest. This commercial claims that Bosch washers are not only "the most energy efficient and environmentally friendly. They're also the quietest."

Another Bosch commercial also utilizes the green theme - this time to advertise its dishwasher. In Bosch's "Owl spot", this advertiser uses an Eagle Owl - the quietest bird in flight - to again make its point: that Bosch dishwashers are not only "the most energy efficient and environmentally friendly. They're also the quietest".

Another very creative offering is a colorfully animated and environmentally oriented commercial from Honda for its diesel engines:

For more examples of environmental commercials, click here.

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