Home 10 Green Advertising
Law Tips
Making Environmental Marketing Claims on Mail Green Television Commercials Green Advertising Law-Related Websites & Resources Advertising Law Articles










Advertising Disclosures
Car Ads
Car Loans
Children's Ads
Comparative Ads
Consumer Lease
Deceptive Pricing
Diet Programs
Diet Supplements
E-Mail Ads
Eye Care
Eye Surgery
Food Ads
Health Claims
Hearing Aids
Home Financing
Indoor Tanning
Internet Ads
Infertility Svcs.
Made in USA #1
Made in USA #2
Made in USA #3
Made in USA #4
MLM #1
MLM #2
Precious Metals
Retail Electricity
Timeshare Tips
Use of Word "Free"
Varicose Veins
Yellow Pages


Our Related Websites

Advertising Compliance Service

Advertising Substantiation

Ad Substantiation

Political Advertising Law

Green Advertising Law Logo

The following is the full-text reproduction of the pamphlet
FTC Consumer Alert: "Eco-Speak: A User's Guide to the Language of Recycling"

Eco-Speak: A User's Guide to the Language of Recycling

It’s no secret that consumers are interested in buying products that are kind to the environment. But when it comes to recycling, can you heed what you read?

The Federal Trade Commission, which seeks to protect consumers from deceptive and unsubstantiated advertising, says claims on products and packaging about recyclability and recycled content may be misunderstood. Here’s what the FTC wants consumers to know:

  • A product or package can be marketed as "recyclable" if it can be separated and collected from household and commercial trash for reuse, or to make another product or package, through an established recycling program.
  • Product labels that say "Please Recycle" are relevant only if your community collects the products for recycling—and meaningless if it doesn’t. Contact your city or county government to find out about curbside pick-up or drop-off alternatives for recycling plastic, glass, metal, and newspapers and other paper products.
  • Sometimes, businesses recycle products for you. For example, many grocery stores take back their plastic grocery bags. And some manufacturers of toner cartridges have programs that allow consumers to return their empty cartridges, which are then re-used for remanufacturing.
  • Manufacturers and marketers may claim that a product or package has recycled content if it is made with materials that have been recovered or separated from the trash during the manufacturing process (pre-consumer) or after consumer use (post-consumer). Previously used newspapers, shipping cartons, plastic bottles, glass containers, and metal cans are considered post-consumer waste. Leftover manufacturing scraps—for example, the scraps left over when envelopes are cut from paper—are considered pre-consumer waste.
  • Recycled products are made from products that have been melted down or ground up and made into new products. Or they may have been made from materials that are used, reconditioned or remanufactured. If a product is labeled recycled because it contains used, reconditioned or remanufactured parts, the label also must say the product is "used," "reconditioned" or "remanufactured" unless that fact is obvious to the buyer.
  • If a label says "recycled," it must tell the percentage of recycled content—unless it’s 100 percent.
  • Certain symbols placed on consumer products mean that you may be able to recycle the product or package—depending on your community’s program—or that the product or package is made from recycled materials.

This universal recycling symbol means that the product is both recyclable and made of recycled materials. If only one of these claims is true, the manufacturer should say which one.

Manufacturers use this look-alike symbol, developed by the Society of the Plastics Industry, to indicate the type of plastic used for the packaging. SPI code numbers range from 1 to 7. Check with your local recycling office to find out which codes are acceptable for recycling in your community. Not all communities collect and recycle containers with the same codes.

The bottom line: Every community has its own recycling program. Just because a product or package carries the universal recycling symbol or says it’s recyclable doesn’t mean it will be collected for recycling in your neighborhood. To help your community save the time and money it spends separating the items it recycles from the ones it doesn’t, find out which are appropriate for the recycling bins. If you have questions about a particular item, check with your local recycling office.

The FTC works for the consumer to prevent fraudulent, deceptive and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit www.ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.

November 1998



JLCom Publishing Co., LLC is the publisher of Advertising Compliance Service. For over 32 years, Advertising Compliance Service has been the authoritative, comprehensive source of information for advertising lawyers as well as advertisers and advertising agencies--and their attorneys--in the advertising law area. In-house counsel and outside counsel alike regularly rely on Advertising Compliance Service. One of the 27 areas regularly covered by this newsletter/reference service is Tab #24, Government Standards.


Home | Green Resources, Tools, Tips and Articles | Environmental Marketing Guides | Green Commercials
Green Websites & Resources | 10 Green Advertising Law Tips | Green Advertising Claims | Saving Money at Gas Pump

JLCom Publishing Co., LLC


© Copyright 2007-2014 JLCom Publishing Co., LLC All rights reserved.

IMPORTANT NOTICE: The materials included in this Web Site are intended for general information purposes only. Inclusion of links on this Web Site are to web sites maintained by third parties over whom JLCom Publishing Co., LLC has no control. Such links do not imply endorsement of the material contained therein. JLCom Publishing Co., LLC makes no claims, representations or warranties as to the accuracy, completeness or appropriateness of these websites or the information these websites contain. Check FTC for latest version of this document. Read this disclaimer and our privacy statement before using this site.